View-a-thon for America's National Parks

 

Project Summary

How do you make millennials care about conservation? Take an iconic childhood idol, update a familiar format, deliver it through a highly trafficked channel, and voila — you have an unforgettable #GivingTuesday social media stunt!

Edutainment and philanthropy intersected in this unique media partnership activation with Mashable. The Facebook Live event, billed as the “View-a-thon for America’s National Parks,” kicked off the National Park Foundation’s year-end fundraising efforts with a buzz-worthy piece of content.

Highlights

  • 127,00 viewers watched the FB Live View-A-Thon

  • “Bill Nye hosts modernized Telethon in support of National Parks”
    Mashable, December 2, 2016. 122,000 views and more than 22,000 shares.

  • “Bill Nye Is Hosting a Facebook Live View-A-Thon to Raise Money for National Parks”
    Adweek (6,997,990 UVM), November 28, 2016.

 
social stuntsRocio Lowerscript development, influencers, celebrity talent, facebook live, media partnerships, social media