The Legacy of the Stonewall Riots

Project Summary

In the summer of 2016, Stonewall National Monument became the first LGBTQ unit of the National Park System. Known as the birthplace of the LGBTQ civil rights movement, the site of the 1969 Stonewall riots is now preserved so that future generations will understand the significance of the events that unfolded here.

To celebrate its designation and our role in helping prop up the new park, we partnered with National Park Service Centennial Ambassador Mary Lambert to host a pop-up concert in front of the Stonewall Inn. After a series of media interviews that highlighted Lambert’s connection to the park and the #FindYourPark / #EncuentraTuParque movement, she took the stage. Her set, which included her hit “She Keeps Me Warm,” was streamed live on Facebook.     

As the project lead, I coordinated communication between our agency, the park, and other partners, managed the execution of Lambert’s social media amplification, and served as a handler onsite during the event. National park and Lambert fans alike positively engaged with the Facebook live event, generating greater awareness for the breath of the National Park System.  

Highlights

“Mary Lambert Drops By Stonewall For A Heartfelt Performance”
Huffington Post (UVM: 31,021,260), October 25, 2016.

“Mary Lambert Performs at Stonewall to Celebrate the National Park Service”
OUT.com (UVM: 1,168,824), October 28, 2016.