Celebrate 100 Years of Adventure with the National Park Service

National parks are the perfect muses. Their profound natural, cultural, and historical beauty inspire photos, poetry, paintings, and so much more. In addition to our Centennial Project contest, which invited park lovers to share their creative submissions, we created a video-specific contest for the YouTube community.

The “Find Your Park: Press Play” contest was brought to life through partnerships with Mashable, Playlist Live, and YouTuber Jess Lizama. In addition to managing the contest’s promotional strategy and influencer activations, I penned this piece of branded content as part of the media partnership with Mashable. It was then syndicated through Mashable and the influencer’s social channels.